Allyson Hoffler, Emily Del Grosso, and Katy Fulkerson
For this project we as a group were assigned a local arts-based company to re-brand. We were assigned Opera at the James, an opera company located in downtown Lynchburg. The goal was to create a new cohesive brand that would still be recognizable as the old brand in order to keep the existing customers, but balance a new, fresh, professional look that would bring in new customers.
